Maricopa-County And Uber To Extend Anti-Drinking-And-Driving Campaign
PHOENIX – In an ongoing effort to reduce the number of drunk driving-related accidents in the Phoenix area, the Maricopa County Attorney’s Office and ridesharing service Uber will extend their joint anti-drinking-and-driving campaign.
According to a press release, the joint anti-drinking-and-driving campaign named “Save Lives, Don’t DUI,” offered discounted rides for first-time users around the Valley. The campaign was started on 11 December, and the offer was extended until 8 February due to its success.
First-time Uber users get $20 off their ride when they use the promotional code “FREETRIP” under the campaign. For every new user, $5 is also donated to the Arizona chapter of Mothers Against Drunk Driving under the campaign.
A total of 403 new users and 427 existing users applied the code in the initial run of the campaign. This helped donate $1,200 to the organization.
The campaign comes at a perfect time for the Valley, says Maricopa County Attorney Bill Montgomery. A number of popular sports events will be hosted in the upcoming month, including the College Football Championship and the Arizona Cardinals playoff game.
“We were very pleased to see so many people take advantage of this safe and affordable transportation alternative during the holiday season,” Montgomery said in a press release. “By extending this successful campaign with Uber we hope to continue to encourage people to make the smart choice not to drink and drive.”
According to Steve Thompson, General Manager of Uber Arizona, the ridesharing service is looking forward to keeping Valley streets safer. Their goal is to provide residents and visitors with safe rides during marquee events throughout Arizona.
As mentioned, new users can use the promotion code “FREETRIP” to receive a $20 credit when they download the app, whereas existing users can use “WMOWIN” to enter into a contest to win two tickets to the Waste Management Phoenix Open golf tournament which is scheduled to take place in the first week of February.
News Source: www.KTar.com